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Combine Multiple Media to Increase Results
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Use Direct Mail and Email Marketing to improve response rates, maintain customer retention, increase orders and increase your Return On Investment (ROI).
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Cross-Media Marketing
White Oak Printing     1180 Dillerville Road     Lancaster, PA 17601     717.291.2222     800.487.0488
Copyright 2009 White Oak Group, Inc.     All rights Reserved    
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1:1 Marketing
 
Direct Mail
 
Print On Demand
 
Web To Print
 
Web To Fulfillment
 
Variable Data Printing
 
Personal URL Marketing
Email Marketing
 
Return on Investment
Cross-Media Marketing
 
Marketing Solutions
Digital Storefront
Promotional Products
Features include:
 
Personalized URLs
Dynamic Landing Pages
Personalized Emails
Postal tracking with IMBs
Reporting and Analysis
Integrated Contact Management
71% of consumers prefer to receive product offers via US mail.*

52% of people prefer to respond to direct marketing online.*
 
 
 
 
 
 
*Study conducted by the Direct Marketing Association (DMA).
Configurable Format
User-defined domains
User-defined separator
Web-friendly PURL format
Offer specific Landing Pages
Personalize content for each visitor
Surveys & Web forms
Drive prospects through conversion funnel
Delivery Tracking & Confirmation
Generate IMBs on the Web
Receive in-home delivery confirmation

Coordinated follow-up based on delivery

Email Triggers on delivery confirmation
High-volume broadcast capability
100% CAN-SPAM Compliant

Broadcast Attractive Email Messages
Personalize Messages to each recipient
Display profile-specific conditional content
Customize messages by list segment

Send emails based on event triggers
Manage contacts, leads, accounts
Manage opportunities
Salesforce Integration
Integrate leads/contacts into Campaigns
 
Manage single campaigns, or a portfolio of campaigns
Drill into campaigns or view Quick Stats
Powerful Easy-to-use Reporting
Reporting Access Levels
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Dynamic
Landing
Pages
Personalized
Email Direct Mail
Postal
Tracking
Reporting
Analytics
CRM
PURLs
Cross-Media
Platform
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PURLs
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Dynamic
Landing
Pages
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Postal
Tracking
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Personalized
Email Direct Mail
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CRM
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Reporting
Analytics
Digital Storefront
1:1 Marketing
Direct Mail
Cross-Media Marketing
Print On Demand
Web To Print
Variable Data Printing
Email Marketing
Personal URL Marketing
Promotional Products
Return On Investment
Marketing Solutions
Variable Data Printing
Digital Color Printing
Digital Black Printing
Wide Format Printing
Offset Printing
Prepress
Bindery
UV Coating
CD & DVD Duplicating
Fulfillment Services
Mailing Services
Delivery & Shipping
Services