1:1 Marketing communicates specific messages to targeted recipients, making the message more relevant and helping you communicate
more effectively.
Benefits of 1:1 Communication
Greatly increase response rates
Build brand awareness
Capture current sales opportunities
Increase return on investment (ROI)
VDP has shown to produce
It’s been proven again and again. Personalized direct mail is the most effective form of business communication you can get on paper. It’s like getting a letter from a good friend who knows you well. It speaks to your specific interests and needs both in text and images.
Variable Data Printing, or VDP, is a form of digital printing in which elements such as text, graphics and images may be altered from one printed piece to the next without stopping the press. Using one master document and a combination of variable text and images from a database, variable data printing enables the personalization of numerous documents. Also known as (digital) print on demand, personalized printing, data-driven, or one-to-one marketing, VDP has developed into a powerful technology enabling the production of customized communications that speak personally to individual recipients and motivate them to take action. The most basic level of variable data printing involves changing the salutation or name on each printed piece while more complicated VDP uses differing amounts of customization for different markets, with text and images changing according to which segment of the market is being addressed. Each level of variable data printing begins with a basic design or template and a database of information that fills in the changeable fields.
Allison,
Thank you for allowing me to plan your vacation to Hawaii. I hope your enjoyed the trip. As a valued customer, I'd like to offer you a 15% discount when you book your next trip.
Call today!
Barb Silvers
Consultant
336-639-9862
bbs@sti.com
Jennifer Arnold
Consultant
212-398-5682
rca@gto.com
Present this coupon to receive discount. Not valid with any other offiers.
15%
Discount
Allison Smith
2579 Colburn Street
New York, NY 10115
GTO Travel Options
785 Bellmont Street
Cornwell, NY 10017
Robert,
I have a great golf package available that I think you would enjoy. This offer will not last long. Please use the 20% discount coupon to enjoy additional savings.
Call today!
Present this coupon to receive discount. Not valid with any other offiers.
20%
Discount
Robert Henderson
638 Green Street
Conwell, TX 20264
Star Travel, Inc
1427 Collins Avenue
Norman, TX 20264
Presort
Standard
US Postage
PAID
Permit 334
Lancaster, PA
Allison,
Imagine getting
away from it all...
Robert,
Imagine getting
away from it all...
Images, text and design are all tailored to the individual customer .
Digital printing allows different agents within one organization to work more effectively and persuasively within their markets.
Individualize offers to each customer.
Use bar codes to help track your campaign results.
Distributor name is relevant to region.
20-40% response rates
47% increase in repeat orders
25% increase in average order values
(InfoTrends/CAP Ventures)
Presort
Standard
US Postage
PAID
Permit 334
Lancaster, PA
Add the personal touch to your direct mail campaigns.
The power of full color personalized direct mail...1:1 Marketing.
Call 800-487-0488
White Oak Printing 1180 Dillerville Road Lancaster, PA 17601 717.291.2222
800.487.0488
Copyright 2009 White Oak Group, Inc. All rights Reserved
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