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Wouldn't it be great if you could speak to each customer or prospect personally? With Personalized Printing from White Oak you can. Why do we design just one message for all our customers and then print and distribute thousands of copies? Surely we could achieve greater results if we designed the message with each customer in mind--individually, personally. White Oak has the digital printing systems that allow us to create individualized marketing messages, a system that enables us to put your company on the leading edge of print communication. By using White Oak's digital printing presses, you can use variable data and personalization to create unique printed pieces targeted toward individuals. You can vary text, graphics or images to improve the overall effectiveness and response rates of your various products. Use b&w or color to print 10,000 pieces or just one. You are no longer limited to working with a database of names, addresses and titles. You can now target the individual and match the text and the image with the individual. Jobs can potentially be 100% variable or personalized with each document containing different logos, photos, graphics, sizes, layouts and backgrounds. Personalized Printing allows you to treat each customer as if they are your only customer. Personalized Printing combines a database and printing and merges them to allow for the true individualized print pieces. Here are 5 examples of uses for Personalized Printing: [in pdf format] Promotional Vouchers Company Pension Mailer Prospect List Mailer Real Estate Brochures Follow Up Mailers Here are some Frequently Asked Questions: Target Marketing - Not all customers are created equal, are they? Answer Question: How can Personalized Printing help? Answer Question: Does Personalized Printing Affect Response Rates? Answer |
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| This Is How Personalized Printing Is Effective: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Versioning: Because every audience varies widely, whether by demographics or stated preferences, different versions of a publication can speak more directly to different groups of readers. |
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Personalized Printing: When we can leverage the information in a database to distinguish between each customer or prospect, we can design a publication that acknowledges what makes that person unique. |
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Mass Communication: Traditional mass communication offers a single message. The chances of finding the perfect message are slim. |
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