Personal URL Marketing

Combine the power of direct mail or email with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving them a unique online destination, you'll convert substantially more direct mail or email recipients into not only qualified prospects, but lifetime customers.

Capture Attention

Send recipients direct mail offers that feature Personalized URLs. Our platform uses your mailing list to create a unique URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using variable data printing. Personalized URLs display the customer's name or any other information available from your database, offering positive reinforcement and increased incentive to visit the site. The result is a dramatic increase in response rates.

Capture Responses

The respondent arrives at his or her customized landing page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response. The user learns more about your offer and can instantly respond to it, request additional information by mail, or even make a purchase without ever leaving the page.

Capture Future Opportunities

Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads. It's a winning, three-step strategy that delivers superior results while continuing to build upon your direct mail campaign.

A Personal URL is a unique website that is customized with content and information relevant to each recipient. Most interestingly, Personalized URLs contain the recipient's name in the Web address creating a truly personal and engaging experience that inspires people to visit their Personalized URL. PURLs can be extremely effective for prospecting or gathering data from existing customers using forms or online surveys.

Using PURLs, you can track the response of each recipient and measure the effectiveness of all your campaigns. You can even set triggers based on the recipient's actions. You may want an email sent to the sales staff when the recipient visits the PURL.

The primary objective of a PURL is to get customers to take action...which gives you the ability to learn more about your customer. After visiting their Personal URL, users may be re-directed to other websites or specific areas of a company’s website for further action.

Improve marketing response rates
Provide relevant content to your prospects
Engage responders with interactive experience
Collect valuable data from your prospects
Track, report and respond in real-time
Personalized landing pages
Online surveys for opt-in data collection
Immediate email responses when prospect visits landing page
Online dashboard for campaign management and measurement
Hyperlinks on landing pages to your company website


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