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QR CODES
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How Do QR Codes Work?

Viewing QR codes is simple. Simply point your mobile phone camera toward the code, snap a picture, and the software on your phone decodes the image. On some phones, QR code readers come pre-installed. Others require you to download them.
 
QR Codes can be printed in color and branded with logos inside of them.
 
Imagine the possibilites and uses of QR Codes.
 
Popular Uses
Business Cards
Coupon Codes
Promotional Offers
Event Promotions
Personal URL (PURL)
Marketing Collateral

Barcodes vs. QR Codes

 

 

 

 

 

 

 

QR-Codes have become more popular than the typical barcode as the typical barcode can only hold a maximum of 20 digits, whereas the QR-Code can hold up to 7,089 characters. This makes the use and diversity of QR-Codes much more appealing than their older counter part, the barcode.

 

Partially part of the reason QR-Codes can hold more data, is because if you compare a typical barcode to a QR-Code, you can see one major difference; barcodes only span horizontal whereas QR-Codes can span horizontally and vertically.

What is a QR Code?

A QR Code (it stands for "Quick Response") is a 2-dimentional bar code that's been used in Japan since 1994 and is widely used in Europe.  QR Codes are quickly gaining popularity in the United States.

QR Codes can be decoded by most camera equipped mobile phones. They can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required.  By scanning the code, a user is directed to any website, personal URL, phone number, SMS text messaging, or text description without having to type or search for the correct link.  You might even be presented with a special coupon offer.

No need to write down anything or type in URLs by hand. Just stop, scan, and view.

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Real estate "For Sale" sign linking to agents website listing for that property.

URL encoded QR code for online ticket purchasing.

Business card with V-Card encoded QR code.

In-store point of sale directing customer to extended product information.

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Go ahead...take a picture of it using the QR reader in your smart phone.
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Marketing in the 21st century is all about looking at trends and being ahead of the curve. One of the newest trends is QR Codes.
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